Bernard Bear Twitter Channel
Great Ormond Street Hospital Charity
Given just a teddy bear and a Twitter account, I created the character feed for charity mascot Bernard Bear, producing original and dynamic content to engage his audience of corporate donors, staff and fundraisers.
Collaborating with contributors, I used a variety of skills including animation, humourous copywriting and photography to subtly keep GOSH’s brand top of people’s minds.
Role: Art Direction, Ideation, Campaign Roll-out and Management